“I believe the future of product management looks like Tal Raviv.”
— Lenny Rachitsky
If you’re reading this, you’re in the top 10% of people pushing the limits of AI at work. To get your entire team to where you are, I offer AI build sprints for individuals and companies who want hands-on implementation and adoption.
Sprints are radically hands-on, and all about adoption and transformation. Everything happens live: we practice habits on the spot.
I’ve led workshops for product managers at Apple, Microsoft, Amazon, Meta, Google, TikTok, McKinsey, Honda, Github, General Motors, Spotify, Walmart, Stripe, Hubspot, Atlassian, GoFundMe, Reddit, Visa, Paypal, Grammarly, and hyper-growth startups.
The common denominator is they want to hold themselves accountable to implementation and durable habits.
For companies
I help product organizations gain asymmetric leverage through tailored build sprints.
Capstone and outcomes:
- Every participant builds a fully working, individually-tailored AI copilot that they’ll actually use addictively (not theoretical—we build it live together)
- PMs use AI for the hard stuff: strategic decisions, data analysis, discovery, difficult conversations, AI prototyping, and planning AI agents
- Teams develop intuition to adapt to any future AI advancement (not just learn today’s trendy tools)
Why this approach works:
The bottleneck on using AI at work isn’t intelligence—it’s context. Just like onboarding a brilliant new PM, AI needs proper company context to be useful.
The sprint’s three-layer framework ensures AI becomes valuable for every part of a PM’s day:
- Tailored instructions aligned with your company values and role expectations
- Rich product/company knowledge that sharply focuses AI outputs
- Initiative-specific conversations with regular updates and feedback loops
What makes this approach transformative is that participants don’t just learn techniques/trendy tools, they develop habits and intuition to tinker and explore new ways to use AI. They develop the confidence to adapt to any future AI advancement.
📫 To discuss a build sprint for your team, contact Dennis Zavolock at [email protected]. We tailor each build sprint based on role expectations, product principles, vision/strategy, and areas where the org wants to level up. We’ll start by discussing where your team is at today with AI.
For individuals
Build AI Product Sense (Maven)
NEW: Aman Khan and I recently launched Build AI Product Sense, a 2-day intensive on using Cursor & Claude Code as the best way to build intuition for building AI products.Want a taste first? Check out our free lightning lesson full of live screenshare demos.
Build your personal productivity system & AI copilot (Maven - no cohorts scheduled)
My previous course was chosen by Lenny as “top course in product.” See what students had to say:
“After completing three Reforge cohorts and several other PM courses, I can confidently say that your course has had the most direct and immediate impact on my growth as a Product Manager.”
I’ve paused offering this course because I realized everybody who was signing up was incredibly self-selective, and real impact comes from getting an organization on board and everybody at the starting line at the same time. If you’re interested in this course, and the material in this course, I’m offering it to companies at the moment only.
The PM AI copilot prompts playbook includes 105+ prompts across strategic decisions, data analysis, discovery, hard conversations, prototyping, and more—all in Notion. I personally update it as AI capabilities evolve. You also get lifetime access to our Slack community: a small, high-barrier lab of product people sharing screenshots, screenshares, and prompts.
(If you change your mind and prefer a live course, ping me and I’ll credit you the full price of the playbook. [email protected])